TasteBook Launches to Allow Home Cooks to Create Their Own Cookbooks
By Chip GriffinOctober 31, 2007
Have you ever wanted to create your own cookbook, either with your own recipes or your favorite ones from other sources? If so, you may find the just-launched TasteBook service to be of interest. This web site takes the index card recipe sharing of yesteryear into the 21st century.
For $35.95 per copy, you can create full-color collections of 100 recipes to keep for yourself or share with your friends and family. Initially, the service will include recipes from Epicurious.com, the source of recipes from publications like Bon Appetit and Gourmet, or you can provide your own favorite dishes. In either case, all recipes can be annotated with your comments. TasteBook promises an easy-to-use drag-and-drop interface to make customization simple.
"The recipes we collect are expressions of our individual tastes and cultures," said Kamran Mohsenin, CEO and founder of TasteBook. "That's what TasteBook is all about-creating personal cookbooks that celebrate, savor, and honor those traditions."
The promotional videos on the site make clear that the book is really more of a fancy, full-color binder, but it nevertheless looks attractive and appears functional at the same time. Each recipe collection can be divided into 10 "chapters" with colored tabs to separate each section. Covers are customizable and because of the binder-nature of the product, the 100 recipes don't have to be obtain up front, but may be added to the collection over time.
The just-launched company has already attracted high-profile financial interest. CondeNet, the parent company of Epicurious.com, announced it has taken an investment in the startup. "TasteBook is a smart, young company and we are delighted to be both an investor and their first content partner," said Sarah Chubb, President of CondeNet. "Combining Epicurious.com's editor-tested recipes with the TasteBook management team's proven track record in online services and print-on-demand technology makes this partnership a recipe for success."



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